Checking for traction, three elements to every value attempt Value Attempts – Checking for Traction. ©2020 iiSM.ORG, All Rights Reserved. Use Market Research
Identify Need Deficits. Create MVP Prototype
Attempt to Meet Needs. Test Market The MVP 
As if Finish Product. How To Make a Value Attempt. Got Traction?. 1. Needs Deficit. 2. Solution Attempt. 3. Traction Attempt. PursueTraction!. Milk. Click slide to see in context of slide deck
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