More attempts often results in discover of solutions that are much more valuable Value Attempts – Are all Value Attempts Equal?. Value Attempts vary in number and worth by what must be discovered:. ©2020 iiSM.ORG, All Rights Reserved. Attempts Needed. Less . More . New Features (easier) – discover need and solution
New Business Model (medium) – discover packaging, pricing, and promotion
New Product (harder) – discover need, solution, and product/market fit
New Market (very hard) – discover unmet systemic need,discover the solution, and discover the business model 


. More Attempts, More Discovered, More New Value
New Value is a Function of Discovery. Click slide to see in context of slide deck
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