New approach for taking high quality value attempts High Quality Value Attempt. New School:
Learn -- Fail Often, Fail Soon 
via parallel value attempts
High Quality Value Attempts
High Frequency, Low Cost
Fast Prototyping
Fast Traction Test
Fast Analysis
The 5-Fold Team learns together. ©2020 iiSM.ORG, All Rights Reserved. Old School:
Culture rewards imitation of successful Ideas
Different Departments with Different Charter
Engineering makes something
Marketing attempts to promote it
Sales attempts to sell it
Business Checks for success, if no traction, go back to #2. (1 Year Cycle)
Learning is poor
Solutions are over engineered
Team functions in isolated silos
Cross-functional team meets bi-weekly. Rate of experimentation determines rate of discovery
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