Realizing value through connected cycle of discovery, replication and monetization Fundamentals of Creating Value – Value Fulfillment Theory. Value Fulfillment Theory states that value is the result of need fulfillment via an entrepreneurial cycle including discovery of a solution, and associated discovery of business model that delivers the discovered solution.  Need fulfillment includes:
Discovery of a Solution – a new recipe for satisfying unmet needs or desires 
Order Fulfillment – a repeatable business model to pack, sell and deliver solution
Cash Fulfillment – frictionless means of billing and collecting payment for solution. Cash Investment  Discover Value  Replicate Value  Cash-out Value. Value Fulfillment Cycle. ©2020 iiSM.ORG, All Rights Reserved. Click slide to see in context of slide deck
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