Constraints to Adoption and Monetization, finding the money, gaining traction Truth #3 – Traction/Adoption Constraints . Adoption / Monetization Constraints
External Constraints:
Customer may lack Budget 
What IT Spend Banding can be displaced or disrupted, budgets are kind-of set in stone?
Economic downturn? Almost everyone is constrained by cash-flow and/or credit.
Scaled Competitor with Traction
Can you buy them Out?
Are they violating your IP? 
Internal Constraints:
Weak Conception? No Traction!
Lack of Discovery of Opportunity?
Price High? Lack of Viral Adoption Agent? 
Lack of Characterization? Chaos!

. ?. ?. ©2018 iiSM.ORG, All Rights Reserved. Click slide to see in context of slide deck
Click to enter the site

Our mission is to strengthen the careers of software leaders by sharing as much software management theory, research and knowledge as humanly possible. We encourage you to join the mission by using our materials for personal growth, sharing among friends, and mentoring within your company; however, commercial training use must be licensed.

Our Funding model is to: provide certification and live training services as desired and requested by our community. We do this so that our staff can buy pop tarts, pay their bills, and produce more career boosting content, research and tools.

We require that our copyright notices are left in place.