High level overview of Market Activities Pursuing Market Opportunities – 3 Financial Activity. Three Financial Activities govern software development:
Product or Service development Funding
Product or Service Monetization (bill/collect)
Liquidate under performing investments.  Always get proper funding on front end!
To ensure the success of the software team, their change must be adopted! 
To ensure the longevity of a team’s career, their change must be in pursuit of a sustainable Market Opportunity!

. Don’t take continued funding for granted, if the company swings from a creatively controlled org to a financially controlled org, funding must be won again!
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