What factors predict the sustainability of a market opportunity? Therefore, desirable Market Sustainability factors include:
Market Longevity – Target markets that will last 5+ years (more is better)
4x Returns – Market must be capable of returning revenue at 4X the cost of building and supporting product on an annual basis for 5+ years (more is better)
Barriers to Entry – there must be at least some barriers to entering market to reduce the risk of premature market commoditization (more is better)
. Pursuing Sustainable Market Opportunities. New market solutions often require a couple of years to develop, plus a few years of feature development to fully saturate the market; the team will obviously need funding through-out. . ©2018 iiSM.ORG, All Rights Reserved. Fund. Click slide to see in context of slide deck
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