Shared Conception Model’s role in aligning creative staff on creative opportunity Truth #4 – Creative Attractors Shared Conception Model. Creative Attractors work because they align the motivations and actions of all involved on the same creative opportunity, inspiring the team to aligned action! . Shared Conception Motivations. Actions by Actors. ©2018 iiSM.ORG, All Rights Reserved. Click slide to see in context of slide deck
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