Seven Top Causes for Failed New Products, Services and Startups New Products – Seven Top Causes for Failure. Staggering 42% of new products attempts Misread Market Opportunity cited as #1 factor!
Another 29% did not get their new product or venture properly $Funded.
Business Model Causes: 19% Outcompeted, 18% Pricing or Cost issues, 17% Who needs a model, I guess we did? 
Team related causes: 23% reported Team Not Right or 17% made a Poor Product.

. ©2018 iiSM.ORG, All Rights Reserved. Extracts from 2014 CB-Insights Study of 101 Startups . Click slide to see in context of slide deck
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