Confirmation bias and the dangers of believing your assumptions When Departments Believe Their Own Assumptions.  Sirens of Confirmation Bias, intersect of:
Will Sell,  Can build! (Blue Bias)
But, no-one wants to buy or Fund!
When you believe too much in your own ideas, yet the market data indicates you are just flat wrong!
These kinds of situations never end well, and this kind of mistake can- and will- get you fired; particularly if someone from the Red Circle is looking to make a change
Typical team sized project costs roughly $250K to $500K, looking for >$1M Return; but, if the project tanked, and there’s no buy-in from management.  That’s known as an “Opportunity for Accountability”. Click slide to see in context of slide deck
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