Corporate design comparison of a traditional company vs transformational company Dimension #1 – Hierarchy Orders Design Comparison. Traditional Company. Transformational Company. ©2018 iiSM.ORG, All Rights Reserved. Example: General Motors (GM)
Organized to maximize profits
Martial profits to share holders
Uses development to optimize value
Penetrate & preserve market share
Structured to replicate and scale
Shareholders want predictable profits,
And Exit when profits drop-off. Example: Amazon (AMZN)
Organized to maximize transformation
Martial profits to creative opportunities
Uses development to discover value
Discover & develop new markets
Designed to scale virally, massively
Shareholders want massive growth,
And Exit when transformation drops-off. Click slide to see in context of slide deck
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